Savoie Catering - Rebrand

I was approached by Savoie Catering to assist in helping create an identifying logo mark. The main themes they wanted to visualize were their roots to French cuisine and tie that in with their southern fusion menu. They also wanted something that showed they were hospitable and had a feeling of humanity. I created a word mark that has some elegance of various line widths and an "S" with a playful serif. It was important to me for the lines not to be perfect. I felt showing the letters imperfections would better express the fusion of French and Southern themes by calling back to store fronts and hanging signs of both France and the southern states of America.

Original Logo

New Logo

Logo Development