Alan Jackson - Small Town Drive-In

Studio Moderne contacted me about branding Alan Jackson's Small Town Drive-In Tour. The tour consisted of concerts where people could stay at safe distances and enjoy the show from their car during the pandemic. The theme of the event was a "hometown" show at your local theater. I was tasked with creating a logo that was undeniable to the event and was heavy on the theme of drive in movie theaters.

Logo Development - Initial Sketches

Logo Development - Stage 2

Logo Development - Stage 3 - Rework