Alan Jackson - Small Town Drive-In
Studio Moderne contacted me about branding Alan Jackson's Small Town Drive-In Tour. The tour consisted of concerts where people could stay at safe distances and enjoy the show from their car during the pandemic. The theme of the event was a "hometown" show at your local theater. I was tasked with creating a logo that was undeniable to the event and was heavy on the theme of drive in movie theaters, as well as, some accompanying maps to guide the visitors experience.
Logo Development - Initial Sketches
Logo Development - Stage 2
Logo Development - Stage 3 - Rework